DPV Group

Strategy consulting & executive-education

Contact

Real Value Props – Direct from the Source

Posted 3/31/15

Recently Michael Lanning was interviewed by Brian Carroll, Executive Director, Revenue Optimization, MECLABS Institute, for the MECLABS MarketingExperiments Blog. Brian asked Mike, as the original creator of the Value Proposition concept in 1983 while a consultant for McKinsey & Company, about the evolution of this concept over the past three decades. Their discussion, on Real Value Props, Direct from the Source,’ is here.

Copyright © 2021 DPV Group | Contact: Email us at contact@dpvgroup.com, or phone us at (770) 390-0114.