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Brief videos viewable in 6 subsections of Concepts/Overview

In these brief Video Summaries, DPV Group founder Michael Lanning introduces some of the key DPV concepts.

Take Action: Value Delivery System

Taking Action: The Value Delivery System – But the business must also design and determine, in great detail, exactly how these resulting experiences can and should be delivered – profitably. Managers therefore learn to design/redesign their business model, now conceived as a system to profitably deliver (both to Provide and to Communicate) a specific Value Proposition. This is managing a business as a Value Delivery System, rather than an internally-driven and customer-compelled system to make and sell products/services.


Video:The Value Delivery System

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BUT CHOOSING A VP IS NOT ENOUGH – A BUSINESS MUST DECIDE HOW TO DELIVER EACH RESULTING EXPERIENCE


THE VALUE DELIVERY SYSTEM (VDS) HELPS INTEGRATE BUSINESS PLANS EXPLICITLY AROUND A WINNING VP

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