Brief videos viewable in 6 subsections of Concepts/Overview
In these brief Video Summaries, DPV Group founder Michael Lanning introduces some of the key DPV concepts.
Taking Action: The Value Delivery System – But the business must also design and determine, in great detail, exactly how these resulting experiences can and should be delivered – profitably. Managers therefore learn to design/redesign their business model, now conceived as a system to profitably deliver (both to Provide and to Communicate) a specific Value Proposition. This is managing a business as a Value Delivery System, rather than an internally-driven and customer-compelled system to make and sell products/services.
Video:The Value Delivery System
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BUT CHOOSING A VP IS NOT ENOUGH – A BUSINESS MUST DECIDE HOW TO DELIVER EACH RESULTING EXPERIENCE
| If entity does as we propose, they will get the following RE’s: | ||
| Resulting Experience #1 |
How we will ProvideRE#1 -Product features… - Manuf’g will… - Sales will… etc. |
How we will CommunicateRE#1 -Packaging will… -Advertising will… -Distributor will… etc |
| Resulting Experience #2 |
How we will ProvideRE#2 -Product features… -R&D will… -Distributor will… etc |
How we will CommunicateRE#2 -Sales will… -Advertising will -Distributor’s will… etc |
THE VALUE DELIVERY SYSTEM (VDS) HELPS INTEGRATE BUSINESS PLANS EXPLICITLY AROUND A WINNING VP
| Analyze market-spaceIdentify, assess optionsChoose a complete VP | For each Resulting Experience in the VP | |
| Actions to Provide it | Actions to Communicate it | |
| Financial & Human Resources required, plusCapability Gaps & how to close them | ||
| Revenue from this VP | Total Cost of Delivering this VP | |
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Total Profit impact of this VDS |
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