Brief videos viewable in 6 subsections of Concepts/Overview
In these brief Video Summaries, DPV Group founder Michael Lanning introduces some of the key DPV concepts.
Taking Action: The Value Delivery System – But the business must also design and determine, in great detail, exactly how these resulting experiences can and should be delivered – profitably. Managers therefore learn to design/redesign their business model, now conceived as a system to profitably deliver (both to Provide and to Communicate) a specific Value Proposition. This is managing a business as a Value Delivery System, rather than an internally-driven and customer-compelled system to make and sell products/services.
Video:The Value Delivery System
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BUT CHOOSING A VP IS NOT ENOUGH – A BUSINESS MUST DECIDE HOW TO DELIVER EACH RESULTING EXPERIENCE
| If entity does as we propose, they will get the following RE’s: | ||
| Resulting Experience #1 |
How we will ProvideRE#1 - Product features… - Manuf’g will… - Sales will… etc. |
How we will CommunicateRE#1 - Packaging will… - Advertising will… - Distributor will… etc |
| Resulting Experience #2 |
How we will ProvideRE#2 - Product features… - R&D will… - Distributor will… etc |
How we will CommunicateRE#2 - Sales will… - Advertising will - Distributor’s will… etc |
THE VALUE DELIVERY SYSTEM (VDS) HELPS INTEGRATE BUSINESS PLANS EXPLICITLY AROUND A WINNING VP
| Analyze market-space
Identify, assess options Choose a complete VP |
For each Resulting Experience in the VP: | |
| Actions to Provide it | Actions to Communicate it | |
| Financial & Human Resources required, plus Capability Gaps & how to close them | ||
| Revenue from this VP | Total Cost of Delivering this VP | |
| Total Profit impact of this VDS
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