Brief videos viewable in 6 subsections of Concepts/Overview
In these brief Video Summaries, DPV Group founder Michael Lanning introduces some of the key DPV concepts.
In this section, the DPV concepts are discussed, starting with Adopt a Market Focused Paradigm which contrasts DPV to the Internally-Driven and Customer-Compelled mindsets.
Then the DPV methodology to discover strategic insights, by closely studying what customers actually do, is summarized (Creatively Explore the Market).
Great insights need to be translated into possibly winning Value Propositions. But this phrase is frequently misused or used trivially. A rigorous definition of a real and complete Value Proposition is therefore presented (Choose Real Value Propositions).
To make a potentially winning Value Proposition actionable, a business must think through how to Provide and Communicate it – thus, how to design the appropriate Value Delivery System (VDS) (Take Action – the Value Delivery System).
Many businesses compete in long and complex Chains, and it is frequently powerful, even transformational, to deeply understand – and even deliver superior value to – entities far down the Chain, including by helping immediate customers deliver more value to their customers. So, Enable Customers’ Value Delivery.
Finally, this Section presents Use the Practical DPV Process for realistically applying these concepts and tools for achieving breakthrough profitable growth.