Brief videos viewable in 6 subsections of Concepts/Overview
In these brief Video Summaries, DPV Group founder Michael Lanning introduces some of the key DPV concepts.
Despite very common misconceptions about the origins of the term ‘Value Proposition,’ Michael Lanning actually originated this widely used (if often also misused) concept and term, plus the ‘Value Delivery System,’ while consulting for McKinsey & Co in the 1980s.
M. Lanning and partners (mid-90s) created the related also-influential concept, ‘Customer’s Resulting Experiences,’ & the DPV discovery methodology ‘Becoming the Customer’ (studying what they do, not what they say they want).
DPVG’s professionals bring skilled application of these tools, backed by decades of senior line management experience (e.g. P&G, HP, Home Depot, Coke) consulting (including McKinsey and DPVG) and executive education.
We have served >65 corporations (and many more businesses within them) in N America, Europe, Australia, SE Asia, Japan, and China; includes B2B & B2C industries e.g. Chemicals, Telecomm, Info Tech (HW, SW, Integration), Financial Services, Imaging, Logistics, Pharmaceuticals, Oil & Gas, Transportation, Lighting, Building & Construction, Paper, Other Forest Prods, Utilities, Concrete, Beverages, Steel, and others.
M. Lanning has taught an acclaimed executive education course based on his concepts to thousands of managers worldwide, and guest lectured at several leading graduate business schools.