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Brief videos viewable in 6 subsections of Concepts/Overview

In these brief Video Summaries, DPV Group founder Michael Lanning introduces some of the key DPV concepts.

Spend Day in Life of Customers

1994 HBR article by Gouillart/Sturdivant (Gemini Consulting); based on ‘Building Market-Focused Organizations’ work of MJ Lanning & LW Phillips as partially acknowledged in footnote (“…authors wish to acknowledge…profound influence…work of…Lanning [&] Phillips…had on the ideas…in these pages.”)

1994 Spend Day in Life of Customers – HBR (view/download PDF)

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