Michael J. Lanning first created the seminal concepts of Value Proposition
and Value Delivery System in the 1980s, then with his colleagues developed the DPV strategic-discovery methodology, and in 1998 wrote the definitive book on these concepts.
Our Group’s most recent research has uncovered exciting new insight into profitably growing businesses with long, complex customer-chains, in mature, seemingly commoditized markets.
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Explore this website to learn more about DPV and what we offer:
DPV Concepts A revolutionary, unorthodox, but proven methodology and framework to help a wide range of businesses discover, and then systematically align all functions behind profitably delivering (to the most crucial players in the customer-Chain), Value Propositions that can generate breakthrough-growth.
Services DPV-based Strategic Consulting and Executive Education to help businesses achieve, and institutionalize the capabilities needed for, breakthrough profitable growth.
Who We Are Highly-experienced strategy professionals with extensive world-class backgrounds in general management and strategy consulting. Originally created the Value Proposition and related value-delivery concepts, and later our innovative, customer-engagement methodology.
Analyze Your Business Here, you can analyze for yourself the potential relevance of the DPV approach to your business. Assess your business-culture, relative to the DPV principles, and try applying a few of the DPV tools to part of your business
Want to consider getting started on an innovative path to breakthrough, profitable growth? Contact Us
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