Define our de facto current value delivery strategy
Explore entities current experiences, formulate new strategy
Assess cost/capability challenges, competitors abilities to react
Synthesize and recommend Value Delivery Strategy
Strategy Implementation – Develop/Identify:
Operating cost estimate for each key action in new VDS
Programs, and cost, to close each key capability gap
Development, market-testing, and roll-out plan, with timeline
Financial & human resources, organizational implications
By Applying DPV, Organizations Can Learn To:
Become the customer – discover strategic insights hidden in current customer-experiences
Translate insight into real & complete Value Propositions
Design and implement real Value Delivery Systems to Provide and Communicate each VP
Integrate strategy across the Value Delivery Chain, focused first on the real primary entities
Build capabilities needed by specific VDS and generally to develop winning strategies
Success Examples
Chemicals
We helped a large chemical maker significantly increase the value of a new coatings additive, originally developed purely to help customers meet regulations, by discovering/showing that customers’ customers (contractors), using product with the new additive, could save costs and enhance revenues for their clients.
P. Kotler, Distinguished Marketing Professor, Northwestern: “Delivering Profitable Value defines the corporate mindset that will distinguish the new millennium’s winners from the losers. Michael Lanning’s book should be required reading….”
N. Rackham (leading expert on Sales Force effectiveness; speaker; author Spin Selling and other): “Lanning created arguably the most important concept in history of marketing – the value proposition – and takes his seminal ideas deeper and further…[He] could justly be called the father of value delivery…[his] work has had enormous influence – not least on [my work].”
B. Lich (VP/GM, Coatings & Functional Additives, Eastman Chemical Company): “…hired DPVG…several projects…very impressed with methodology & people…most dedicated, driven consulting team we’ve worked with. …coupled with intellect & diverse experience was a true asset.…In one project, after Day in the Life interviews across the chain, completely revised our segmentation and focused on [a new] solution…repositioned our new product…developed quantified value propositions for each participant in chain…net result: $50M growth opportunity with early success at major multi-national customer.”
C. Darnell (Former Vice-Chairman Lighting Science Grp, and Vice-Chairman Lithonia Lighting): “Our experience with DPVG was super good…extremely successful leading us into right Value Delivery Systems…DPV itself is a WOW! Concept…Invariably, discovery takes place…far better than normal interviews, sales calls, or dealing with complaints”
J. Tyrone – (Exec VP NewPage): “DPVG successfully challenged us to think outside the box … The solutions we arrived at were practical and aspirational. I attribute that to the level of interaction of DPVG with our organization and customers, and the depth and breadth of practical experience DPVG brought to the projects…”
F. Vleugels (Former CEO Unipetrol, Div Mgr, Eastman Chem): “…got more than hoped… ‘out-of-box’ thinking we always want but rarely get…Many talk ‘integrated strategies’ but this work produced one…finest strategy work I’ve seen in my career…”
F. Geyer (GraphLogic Advisor, former CEO V-Brick, EVP Anacomp, SVP Texas Instruments): ”…my career was profoundly affected by…the DPV concepts…My success in transforming businesses [importantly] based on the new mindset, insights, & tools I acquired.”
Dr. W. Fraser (Former Chairman, Managing Director, Kodak Australasia): “We used the DPV course and its powerful concepts, extensively…found it outstanding – one of the very best management courses I’ve ever encountered…”