What People Say - DPV Group

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Brief videos viewable in 6 subsections of Concepts/Overview

In these brief Video Summaries, DPV Group founder Michael Lanning introduces some of the key DPV concepts.

What People Say

The DPV Concepts:

Professor Philip Kotler – Professor of International  Marketing, Kellogg Graduate School Of Management, Northwestern University:

Delivering Profitable Value defines the corporate mindset that will distinguish the new millennium’s winners from the losers.  Michael Lanning’s book should be required reading….”

Neil Rackham – The ‘Professor of Professional Selling,’ creator and author of Spin Selling, Rethinking the Sales Force:

“Important business books are a rarity and this one is a gem. Lanning created arguably the most important concept in history of marketing  – the value proposition – and here takes his seminal ideas deeper and further…[He] could justly be called the father of value delivery…[his] work has had enormous influence – not least on [my work].”

Consulting by The DPV Group:

Charles Darnell – Vice-Chairman Lighting Science Grp, Former SVP Acuity Lighting

  • “Our experience with DPVG was super good…extremely successful leading us into the right Value Delivery Systems…
  • DPV itself is a WOW! Concept…Invariably, discovery takes place…far better than normal interviews, sales calls, or dealing with complaints”

Brad Lich – Sr Vice President, Eastman Chemical Company

  • “…hired DPVG for several projects…very impressed with methodology & people…most dedicated, driven consulting team we’ve worked with…coupled with intellect & diverse experience was a true asset.…
  • “In one project, after Day in the Life interviews across the chain, completely revised our segmentation and focused on [a new] solution…[thus] revamped a resin program… repositioned our new product…developed quantified value propositions for each participant in chain…net result: $50M growth opportunity with early success at major multi-national customer.”

François T. Vleugels – Former CEO Unipetrol, former Div Mgr, Eastman Chemical

  • “Our projects with DPVG explored for new strategic ideas, looking into our direct customers, their customers, end-users, complementors, distributors, retailers, and others. We used DPVG’s very insightful method of ‘becoming the customer’ in visiting and studying players in the chain, then helped us convert this exploration into a comprehensive strategic plan, using their ‘Value Delivery’ framework.
  • “Supporting all the above, they use very senior people with many years experience growing businesses and helping clients.
  • “Many people talk about developing “integrated strategies” that encompass “the whole value chain,” but often don’t really understand what that means, and don’t deliver. This work actually produced such a strategy, and I feel it is the finest strategy work I have seen in my whole career…”


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