Overview of the Value Delivery methodology and framework,
What’s So Different About Value Delivery? And, some Objectives
Workshop Part I Select customer, describe relevant Value Delivery Chain
Full group discussion of the Value Delivery Chain
10:15 – 10:30
Break
10:30 – 12:00
Workshop Part IIA – Construct Virtual Video One
12:00 – 13:00
Lunch
13:00 – 15:00
Full group discussion of Video One
Customers’ Resulting Experiences – essence of a real Value Proposition
Workshop Part IIB – Creatively infer Virtual Video Two
15:00 – 15:15
Break
15:15 – 16:45
Full group discussion of Video Two
Choosing winning Value Propositions
Workshop Part IIC – Construct a Virtual Competing Video
16:45 – 17:00
Full group discussion of a Competing Video
Wrap-up of Day One and overview of Day Two
Day Two
Time
Topics
08:30 – 10:15
Discussion of Day One – where are we?
Workshop Part III – Translate virtual videos into a Value Proposition
Full group discussion of Value Propositions
10:15 – 10:30
Break
10:30 – 12:00
Managing businesses as Value Delivery System
Workshop Part IV – Designing the Value Delivery System: profitably provide and communicate your chosen Value Proposition
12:00 – 13:00
Lunch
13:00 – 15:00
Continuation of design of the Value Delivery System
Full group discussion of Value Delivery Systems
Will the real customer please stand up? Creatively manage the Value Delivery Chain; Supporting Value Delivery Systems
Instead of pointless segmentation, identify value delivery options
15:00 – 15:15
Break
15:15 – 16:45
Building value delivery capabilities
Workshop V – Identifying & closing strategically crucial capability gaps
Full group discussion of Capability Building and next steps
16:45 – 17:00
Wrap-up and program conclusion
Typical One-Day Seminar Agenda
Timing
Topics
Activities
08:30 – 10:15
What a genuine value–delivery-focused organization is
Resulting experiences
A real Value Proposition
The Value Delivery System, and
The Value Delivery Chain
And contrast to more common cultures:
The Internally-Driven, and
The Customer-Compelled
Presentation, with illustrations
10:15 – 10:30
Break
10:30 – 11:00
Have we chosen real Value Propositions? Do we have value delivery strategies in place?
Workshop in small groups
11:00 – 11:15
Summary of workshop conclusions
Presentations and group discussion
11:15 – 12:15
Will the real customer please stand up? Creatively managing Value Delivery Chains: identifying the primary entity; primary and supporting Value Delivery Systems
Presentation, with illustrations
12:15 – 13:15
Lunch
13:15 – 14:00
Stop listening to customers and start becoming the customer instead
Presentation, with illustrations
14:00 – 14:45
Segmenting by value delivery options – avoiding unactionable segmentation
Presentation, with illustrations
14:45 – 15:00
Break
15:00 – 15:30
Building value delivery capabilities
Presentation, with illustrations
15:30 – 16:00
Overview of the process by which a business can formulate strategy using Value Delivery