Posted 3/31/15 In his recent interview of Michael Lanning (shared in the previous post of this Blog), Brian Carroll asked Mike about the role of Value Props in B2B strategy; Brian wrote about this conversation in the B2B Lead Blog.
Posted 3/31/15 Recently Michael Lanning was interviewed by Brian Carroll, Executive Director, Revenue Optimization, MECLABS Institute, for the MECLABS MarketingExperiments Blog. Brian asked Mike, as the original creator of the Value Proposition concept in 1983 while a consultant for McKinsey & Company, about the evolution of this concept over the past three decades. Their discussion, on “Real Value […]
Updated 3/30/21 This Blog aims to help illuminate what makes for winning and losing business strategies, discussing what we hope are interesting and relevant examples. In this Blog we will especially view these topics through the lens that we––the DPV Group, LLC––call ‘Delivering Profitable Value (DPV)’ which contends that strategy should focus single-mindedly on profitable, […]
