Michael J. Lanning first created the seminal concepts of
Value Proposition and Value Delivery System in the 1980s, then
with his colleagues developed the DPV strategic-discovery
methodology, and in 1998 wrote the definitive book on these
concepts.
Our Group’s most recent research has uncovered exciting new
insight into profitably growing businesses with long, complex
customer-chains, in mature, seemingly commoditized markets.
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Explore this website to learn more about DPV and what
we offer:
DPV Concepts A revolutionary,
unorthodox, but proven methodology and framework to help a wide
range of businesses discover, and then systematically align
all functions behind profitably delivering (to the most crucial
players in the customer-Chain), Value Propositions that can
generate breakthrough-growth.
Services DPV-based Strategic Consulting
and Executive Education to help businesses achieve, and institutionalize
the capabilities needed for, breakthrough profitable growth.
Who We Are Highly-experienced
strategy professionals with extensive world-class backgrounds
in general management and strategy consulting. Originally created
the Value Proposition and related value-delivery concepts, and
later our innovative, customer-engagement methodology.
Analyze Your Business
Here, you can analyze for yourself the potential relevance of
the DPV approach to your business. Assess your business-culture,
relative to the DPV principles, and try applying a few
of the DPV tools to part of your business
Want
to consider getting started on an innovative path to breakthrough,
profitable growth?
Contact Us
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