This two-day program (also available in one-day and half day
versions) offers a unique, comprehensive general-management
approach to developing breakthrough strategic insights
Led by author and consultant Michael J. Lanning, original
creator of the world-renowned strategic concept the Value
Proposition and the comprehensive value-delivery methodology
and framework, and founder of consultancy The DPV Group, LLC with help in some programs from other members of DPVG.
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The Profitable Growth Strategies
seminar is a dynamic, interactive experience, based
on a powerful, fundamentally different but practical
methodology and framework for generating breakthrough
profitable growth.
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The course uses a wide
range of case illustrations, drawing on Michael’s 30
years’ experience as: a Procter & Gamble brand manager,
McKinsey strategy consultant, author, and leader of
his own consulting and executive education firm serving
clients worldwide. Also uses extensive experience of other DPVG members
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The two-day seminar also involves
an in-depth application workshop, allowing participants
to simulate development of a real value-delivery strategy.
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Objectives :
Profitable Growth Strategies Using Value Delivery will
show participants how they can redefine and creatively
manage their businesses to profitably deliver superior
customer-experiences, rather than just make and sell
products/services, using Internally-Driven and Customer-Compelled
criteria. The program takes participants through these
key steps:
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Understanding the often long and
complex chains of supplier-customer relationships
as Value Delivery Chains, focusing on the truly pivotal
players – the primary entities
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Discovering and analyzing
market insights by becoming, not merely listening to
customers
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Interpreting these insights
by choosing winning Value Propositions, and designing
how to provide and communicate them – profitably
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