Taking Action: The Value Delivery System - But the business must also design and determine, in great detail, exactly how these resulting experiences can and should be delivered – profitably. Managers therefore learn to design/redesign their business model, now conceived as a system to profitably deliver (both to Provide and to Communicate) a specific Value Proposition. This is managing a business as a Value Delivery System, rather than an internally-driven and customer-compelled system to make and sell products/services.

BUT CHOOSING A VP IS NOT ENOUGH - A BUSINESS MUST DECIDE HOW TO DELIVER EACH RESULTING EXPERIENCE If entity does as we propose, they will get the following RE's:     Resulting Experience #1 How we will Provide RE#1     -Product features...     - Manuf'g will...     - Sales will... etc. How we will Communicate RE#1     -Packaging will...     -Advertising will...     -Distributor will... etc Resulting Experience #2 How we will Provide RE#2     -Product features...     -R&D will...     -Distributor will... etc How we will Communicate RE#2     -Sales will...     -Advertising will     -Distributor's will... etc

THE VALUE DELIVERY SYSTEM (VDS) HELPS INTEGRATE BUSINESS PLANS EXPLICITLY AROUND A WINNING VP Analyze market-space Identify, assess options Choose a complete VP For each Resulting Experience in the VP Actions to Provide it Actions to Communicate it Financial & Human Resources required, plus Capability Gaps & how to close them Revenue from this VP Total Cost of Delivering this VP Total Profit impact of this VDS