Adopt a Market-Focused Paradigm
Creatively Explore the Market
Choose Real Value Propositions
Take Action: the Value Delivery System
Deliver Value Across the Whole Chain
Use the Practical DPV Process
 
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TAKE ACTION: THE VALUE DELIVERY SYSTEM


Taking Action: The Value Delivery System - But the business must also design and determine, in great detail, exactly how these resulting experiences can and should be delivered – profitably. Managers therefore learn to design/redesign their business model, now conceived as a system to profitably deliver (both to Provide and to Communicate) a specific Value Proposition. This is managing a business as a Value Delivery System, rather than an internally-driven and customer-compelled system to make and sell products/services.



BUT CHOOSING A VP IS NOT ENOUGH - A BUSINESS MUST
DECIDE HOW TO DELIVER EACH RESULTING EXPERIENCE



If entity does as we propose, they will get the following RE's:    
Resulting Experience #1 How we will Provide
RE#1
    -Product features...
    - Manuf'g will...
    - Sales will... etc.
How we will Communicate
RE#1
    -Packaging will...
    -Advertising will...
    -Distributor will... etc
Resulting Experience #2 How we will Provide
RE#2
    -Product features...
    -R&D will...
    -Distributor will... etc
How we will Communicate
RE#2
    -Sales will...
    -Advertising will
    -Distributor's will... etc



THE VALUE DELIVERY SYSTEM (VDS) HELPS INTEGRATE
BUSINESS PLANS EXPLICITLY AROUND A WINNING VP



Analyze market-space

Identify, assess options

Choose a complete VP
For each Resulting Experience in the VP
Actions to Provide it
Actions to Communicate it
Financial & Human Resources required, plus
Capability Gaps & how to close them

Revenue from this VP

Total Cost of Delivering this VP

Total Profit impact of this VDS


A VDS is different than listing Internally-Driven & Customer-Compelled
functional decisions, independent of any real Value Proposition


Deliver Value Across the Whole Chain