| CONCEPTS OVERVIEW |
OVERVIEW OF THE DPV CONCEPTS FOR DEVELOPING
BREAKTHROUGH PROFITABLE GROWTH STRATEGIES
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In this section, the DPV concepts are discussed, starting with Adopt a Market Focused Paradigm
which contrasts DPV to the Internally-Driven and Customer-Compelled mindsets.
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Then the DPV methodology to discover strategic insights, by closely studying what customers actually do,
is summarized (Creatively Explore the Market).
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Great insights need to be translated into possibly winning Value Propositions.
But this phrase is frequently misused or used trivially. A rigorous definition of a real and complete
Value Proposition is therefore presented (Choose Real Value Propositions).
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To make a potentially winning Value Proposition actionable, a business must think through how to Provide and Communicate
it – thus, how to design the appropriate Value Delivery System (VDS) (Take Action – the Value Delivery System).
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Many businesses compete in long and complex Chains, and it is frequently powerful, even transformational, to deeply
understand – and even deliver superior value to – entities far down the Chain. So, Deliver Value Across the Whole Chain.
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Finally, this Section presents Use the Practical DPV Process for realistically applying these concepts and tools for achieving breakthrough profitable growth.
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