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GOT A WINNING, BREAKTHROUGH STRATEGY?
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|
Finally, in assessing your business today, now that you
have looked at whether your organization has articulated
a real and complete strategy, you can now step back ask
a different question about your strategy: do you believe
it will achieve a true breakthrough in profitable growth?
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Value-Delivery Culture? - Question #17: Truly superior primary Value Proposition?
|
If your organization
can effectively provide and communicate the primary Value
Proposition (VP) in your above-analyzed strategy, to what
extent is this VP (or would it be) understood by this primary
customer as truly superior to the alternatives?
|
| 1 |
3 |
3 |
4 |
5 |
|
| We have no real VP |
Equal at Best |
Slightly Superior |
Clearly Superior |
Dramatically Superior |
Don't Know |
|
Value-Delivery Culture? - Question #18:
If the target primary entity for this business fully accepts
and buys-in to your VP, to what extent will this
have a major, dramatic impact on the attractiveness of this
business? Consider the impact you would expect on: market
share; total market usage/consumption levels; and profitability
of the business:
|
Value-Delivery Culture? -
Question #18 A: Market Share - How much market share will this strategy
win?
|
| 1 |
3 |
3 |
4 |
5 |
|
| Negative Impact |
Little/no impact |
Slight Increase at Best |
Significant Increase |
Dramatic Increase |
Don't Know |
|
Value-Delivery Culture? -
Question #18 B: Total Market Usage/Consumption - how much will this
strategy grow the market?
|
| 1 |
3 |
3 |
4 |
5 |
|
| Negative Impact |
Little/no impact |
Slight Increase at Best |
Significant Increase |
Dramatic Increase |
Don't Know |
|
Value-Delivery Culture? -
Question #18 C: Profitability - How much will this strategy improve
the business' profitability?
|
| 1 |
3 |
3 |
4 |
5 |
|
| Negative Impact |
Little/no impact |
Slight Increase at Best |
Significant Increase |
Dramatic Increase |
Don't Know |
|
Value-Delivery Culture? - Question #19:
Net assessment of the strategy for this business.
Indicate the extent to which you agree with the following conclusions about your business’ strategy
(note that 1 = Strongly Agree, 5 = Strongly Disagree):
|
Value-Delivery Culture? -
Question #19 A: We don’t really have a strategy to deliver a VP to the real primary entity in this business
|
| 1 |
3 |
3 |
4 |
5 |
|
| Strongly Agree |
Agree Somewhat |
Can’t Decide |
Disagree Somewhat |
Strongly Disagree |
Don't Know |
|
Value-Delivery Culture? -
Question #19 B: We are only aiming for small incremental improvements; our organization sees this business as a commodity/mature category, where major improvements aren’t realistic
|
| 1 |
3 |
3 |
4 |
5 |
|
| Strongly Agree |
Agree Somewhat |
Can’t Decide |
Disagree Somewhat |
Strongly Disagree |
Don't Know |
|
Value-Delivery Culture? -
Question #19 C: We’ve already achieved a dominant share, expanded the market dramatically, and print money; we have no room left for major improvement
|
| 1 |
3 |
3 |
4 |
5 |
|
| Strongly Agree |
Agree Somewhat |
Can’t Decide |
Disagree Somewhat |
Strongly Disagree |
Don't Know |
|
