Discovering Better Insights
Writing a Real & Complete Value Proposition
Designing & Documenting how to Deliver our Value Proposition
Identifying Key Capabilities & Resources Needed
 
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DESIGNING AND DOCUMENTING HOW TO DELIVER OUR VALUE PROPOSITION

PROVIDING THE RESULTING EXPERIENCES


Resulting experience #1 (from your Value Proposition, above): For this resulting experience, what would our organization, and others in the relevant chain, have to do in order to see that the intended customer entity actually derives this resulting experience? What features and attributes must our product/service(s) have? What must each key function make happen?

















Resulting experience #2 (from your Value Proposition, above): For this resulting experience, what would our organization, and others in the relevant chain, have to do in order to see that the intended customer entity actually derives this resulting experience? What features and attributes must our product/service(s) have? What must each key function make happen?

















Resulting experience #3 (from your Value Proposition, above): For this resulting experience, what would our organization, and others in the relevant chain, have to do in order to see that the intended customer entity actually derives this resulting experience? What features and attributes must our product/service(s) have? What must each key function make happen?

















COMMUNICATING THESE SAME RESULTING EXPERIENCES


Resulting experience #1 (same as above): For this resulting experience, what would our organization, and others in the relevant Value Delivery Chain, have to do in order to effectively Communicate this resulting experience? Don't just list functions (e.g., "Sales" and "Advertising"); what exactly must they and others do in order to see that the intended customer understands: what exactly this proposed experience would be, what its value would be compared to the alternatives, and why they should believe we could actually provide it?

















Resulting experience #2 (same as above): For this resulting experience, what would our organization, and others in the relevant Value Delivery Chain, have to do to Communicate this resulting experience? What exactly must be done to see that the intended customer understands: what exactly this proposed experience would be, what its value would be compared to the alternatives, and why they should believe we could actually provide it?

















Resulting experience #3 (same as above): For this resulting experience, what would our organization, and others in the relevant Value Delivery Chain, have to do to Communicate this resulting experience? What exactly must be done to see that the intended customer understands: what exactly this proposed experience would be, what its value would be compared to the alternatives, and why they should believe we could actually provide it?
















ETC.


Identifying Key Capabilities & Resources Needed