|
DESIGNING AND DOCUMENTING HOW TO DELIVER OUR VALUE PROPOSITION
|
PROVIDING THE RESULTING EXPERIENCES
|
Resulting experience #1 (from
your Value Proposition, above): For this resulting experience,
what would our organization, and others in the relevant chain,
have to do in order to see that the intended customer entity
actually derives this resulting experience? What features
and attributes must our product/service(s) have? What must
each key function make happen?
|
|
Resulting experience #2 (from your Value Proposition,
above): For this resulting experience, what would our
organization, and others in the relevant chain, have
to do in order to see that the intended customer entity actually
derives this resulting experience? What features and
attributes must our product/service(s) have? What must
each key function make happen?
|
|
Resulting experience #3 (from
your Value Proposition, above): For this resulting experience,
what would our organization, and others in the relevant
chain, have to do in order to see that the intended
customer entity actually derives this resulting experience?
What features and attributes must our product/service(s)
have? What must each key function make happen?
|
|
COMMUNICATING THESE SAME RESULTING EXPERIENCES
|
Resulting experience #1
(same as above): For this resulting
experience, what would our organization, and others
in the relevant Value Delivery Chain, have to do
in order to effectively Communicate this resulting experience?
Don't
just list functions (e.g., "Sales" and "Advertising");
what exactly must they and others do in order to see
that the intended customer understands: what exactly
this proposed experience would be, what its value would
be compared to the alternatives, and why they should
believe we could actually provide it?
|
|
Resulting experience #2
(same as above): For this resulting
experience, what would our organization, and others
in the relevant Value Delivery Chain, have to do to Communicate this resulting experience?
What exactly must be done to see
that the intended customer understands: what exactly
this proposed experience would be, what its value would
be compared to the alternatives, and why they should
believe we could actually provide it?
|
|
Resulting experience #3
(same as above): For this resulting
experience, what would our organization, and others
in the relevant Value Delivery Chain, have to do to Communicate this resulting experience?
What exactly must be done to see
that the intended customer understands: what exactly
this proposed experience would be, what its value would
be compared to the alternatives, and why they should
believe we could actually provide it?
|
|
|
ETC.
|