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Brief videos viewable in 6 subsections of Concepts/Overview

In these brief Video Summaries, DPV Group founder Michael Lanning introduces some of the key DPV concepts.

Our People

Michael J. Lanning (Atlanta) – Managing Director & Chairman

  • Author, consultant, lecturer, and founder of The DPV Group
  • His and firm’s work has widely influenced business thinking and practice, past 25 years
  • First created concepts (and coined phrases): Value Proposition, Value Delivery System, Value-Delivery, and Customer’s Resulting Experiences
  • He and firm pioneered DPV methodology to discover major strategic insights by creatively studying what customers actually do (versus relying on asking them to reveal what they want)
  • Has served >80 clients, via consulting and executive education, in N. America, Europe, Australia/New Zealand, SE Asia, and China in B2B and B2C businesses
  • Industries served include Info Technology (HW, SW and Integration), Chemicals and Plastics, Telecomm, Imaging, Lighting, Logistics, Pharmaceuticals, Oil & Gas, Transport, Financial Services, Construction, Paper, Other Forest Products, Concrete, Beverages, Steel, and others
  • Author, 1997-98, definitive book on this topic, also titled Delivering Profitable Value
  • Has taught an executive-education and graduate-school course based on his concepts to many thousands of managers worldwide, and guest lectured at grad business schools of Stanford, UC Berkeley, and Melbourne
  • Strategy Consulting, McKinsey & Co 1980-87, where he first created the seminal Value-Delivery concepts, then further developed them in collaboration with McKinsey partner Edward G. Michaels
  • Brand Management, Procter & Gamble, 1973-1980
  • BA Mathematics, Columbia

Frank P. Bifulco, Jr. (Boston) – Managing Partner

  • Recently joined The DPV Group as Managing Partner after a distinguished career in Senior Marketing, General Management, and Consulting positions
  • Now leading DPVG’s  application of strategic consumer-marketing principles to both B2C and B2B clients
  • Most recently Senior Vice President and Chief Marketing Officer, The Home Depot
  • President, Hasbro North America Sales, after being President & General Manager, Hasbro Games
  • Senior Vice President and Chief Marketing Officer, The Timberland Company
  • Senior Vice President, Marketing, The Coca-Cola Company
  • Managing Partner, The American Consulting Group – co-founder, provided Marketing Consulting to diverse roster of clients
  • Brand Management, Procter & Gamble
  • MS Engineering, Cornell; BS Engineering & Management US Military Academy at West Point; MA Management Central Michigan U (while working full time in US Army)

Helmut Meixner (Cincinnati) – Senior Director

  • 28 years general and brand management, extensively international, with Procter & Gamble
  • 8 years’ experience with The DPV Group, helping clients in Chemical, Pharmaceutical, Lighting, Electrical Equipment, and other industries benefit from his many years’ strategic and general management experience, and deep understanding of the DPV concepts and methodology
  • Contributed to development and evolution of DPV concepts and tools, drawing on principles learned from extensive P&G strategic management experience
  • Highly developed skills include strategic planning and integration of global, regional, and local plans to achieve superior results in highly competitive markets
  • Very accomplished leader, skilled at energizing & enabling complex organizations to achieve ambitious goals, and at developing and deploying systems to flawlessly execute critical tasks
  • P&G experience included numerous marketing and general management positions in US, including VP Global Strategic Planning, Laundry Products; held high level international roles in Germany, Belgium, Mexico, Latin America, Canada, and lastly as Country General Manager P&G India
  • The DPV Group 2001-to-present; Procter & Gamble, 1973-2001
  • BA Vienna; MBA UCLA; fluent in German

Miller L. Macmillan (Destin, Florida) – Director

  • >25 yrs strategy consulting, management, and executive-level HR consulting; Society Int’l Bus Fellows 1999-01; Macmillan & Co 1990-96; McKinsey & Co. 1976-90
  • The DPV Group since 1997; DPV applications in chemicals, energy, forest products, professional services (accounting and law), financial services, and software
  • Participated in some of early development of DPV concepts and tools
  • Has served over 50 clients, from start-ups to Fortune 50, in strategy development and organizational effectiveness projects, for clients in US, Europe, Mexico, Japan, and Australia
  • Industries served include banking, chemicals, paper, railroads, telecomm, natural gas/energy services, pharmaceuticals, software, education, the Olympic Games, and others
  • Past President, International Society of Business Fellows
  • BA English, Yale; MBA with High Distinction, Harvard

Dr. Tim Fealey (Atlanta) – Senior Consultant

  • 29 years Procter & Gamble, with roles as divisional Global Director of Product Development, and later VP and Managing Director, Strategic Planning for Food and Beverage Worldwide
  • Three years as Vice President Worldwide R&D, Coca-Cola Corporation
  • Range of university teaching experience in graduate business schools, economics, engineering, and chemistry
  • Consumer-product development consulting, major chemical firms, with DPVG, since 2002
  • Various small-business consulting 2000-02
  • P&G experience included key role as R&D Leader on breakthrough shampoo-technology “BC 18″ – allowed P&G to first expand hair-care business beyond US, with major success in 3 brands achieving global leadership and $7 Billion worldwide revenues
  • Also played important role in developing new products that enhanced the nutritional benefits of beverages, including Sunny Delight (valued at $800 Million) and NutriStar (for developing economies)
  • Ph.D. Physical Inorganic Chemistry, Georgetown; U. Chicago MBA; B.Sc. U. Hull (England)

Dr. Joel Epstein (Melbourne, Australia) – Senior Consultant

  • 17 years strategic and business planning, consumer and B-to-B markets
  • Well versed in DPV approach, exceptionally strong in creative strategic thinking and analysis and a highly effective communicator
  • DPVG since 2000; DPV applications in consumer imaging, residential building materials, chemicals (adhesive raw materials), mobile telecoms
  • Eastman Kodak 1983-99
  • Ph.D. Chemical Physics, Carnegie-Mellon

Sam Ross (Cincinnati) – Senior Consultant, Packaging Specialist

  • Consultant specializing in Packaging and issues related to Package Design and Development
  • 31 years’ experience in Package Design for Procter & Gamble; retired in 2002 as Global Design Director, Fabric & Home Care Products
  • In recent years, created and designed equity graphics and packages for several international and regional consumer goods firms
  • With DPVG, made important package design consulting contributions to a major project for a large pharmaceutical, and advised on other smaller projects
  • BA, CSU Long Beach, CA; Masters, Xavier University (Cincinnati)

Alistair W. Macleod (Melbourne, Australia) – Senior Consultant

  • 17 yrs strategic planning, marketing & distribution, change/HR management, IT integration in financial services, and public sector
  • The DPV Group, 1998 to present
  • Applied DPV in large computer systems support, construction materials, mobile telecoms, logistics, chemicals (adhesives, and coatings, raw materials) and forest products
  • BA  Macquarie University, Sydney; MBA, U. New South Wales

Daniel H. Draper (Rochester, New York) – Senior Consultant

  • >25 years marketing, strategic planning, engineering, and general management experience; extensive domestic and international
  • In both B-to-B and B-to-C businesses, a proven record of surfacing superior market- focused strategic alternatives
  • The DPV Group (and LPA) 1995 to present
  • Eastman Kodak Company 1967-95
  • BS Mechanical Engineering, Michigan Tech

Hilary Kahn (Melbourne, Australia) – Retail Specialist

  • A world-leading expert in integrated retail solutions; unconventional focus on developing winning retail resulting experiences to concretely improve business
  • Uses distinctive methodologies she created, including DFP (Driving Frontline Performance), Performance Triangle, and others, integrated with DPV framework and methodology
  • Creates physical presentation, and rigorously controlled, scripted staff-consumer interface
  • >25 years experience in retail-related consulting, in part as leader of Frontline Strategies, retail consultancy based in Melbourne
  • BA, University of Witwatersrand, S. Africa

Gates Moss (Cincinnati) – Packaging and Manufacturing Process Specialist

  • >30 years management experience in Packaging and Manufacturing, for Procter & Gamble
  • 20 years Packaging Development managerial roles, most recently including Associate Director North American Fabric Care and Global Coordinator for all Fabric Care Packaging (1993-2002)
  • Recently joined DPVG, helping clients think strategically about packaging, and more effectively and efficiently develop packaging that helps deliver their chosen Value Proposition
  • B.S. Chemical Engineering, Michigan; MBA Harvard

Steven J. Puls (Atlanta) - Business Analyst

  • 3 years in Customer Service for Residential Homebuilders
  • 7 years management experience in mass-merchant store and industrial building supplies
  • Analytic support for DPV projects in Paper, Consumer Electronics
  • Accounting and administrative management support for DPVG, 1994-present
  • BA, Political Science, UCLA

Michael Griffiths (Saratoga Springs, NY) Business Analyst

  • Barely of legal drinking age, Michael still brings 3 years’ business-analyst experience, impressive academic record, and brilliant analytic capabilities, to The DPV Group
  • Currently conducts business research, quantitative analysis, and Web design for The DPV Group
  • Other analyst experience: GIS Invest, UK (rail infrastructure investment firm); Grocery Power, California (internet start-up, developed product-info processing techniques); EWS Railway, UK (analyzed bottled-water transport market, identified growth opportunities for rail)
  • Education: To graduate BA Skidmore College 2010; approved for unusual Self-Determined Major (Epistemology of Social Sciences); secondary education in England, 4 years, and California (International Baccalaureate)
Copyright © 2012 DPV Group | Contact: Email us at contact@dpvgroup.com, or phone us at (770) 390-0114.